YOUR FREE MARKETING TOOLKIT

We reach the state’s largest audience through trusted local brands.
We help businesses like yours grow through proven research, creative, strategy and expertise.

2017 MICHIGAN.COM
MEDIA KIT



Download the Michigan.com Media Kit for information on our national USA TODAY NETWORK and statewide local properties. Learn about our industry leading integrated digital products and solutions, special advertising opportunities, events and audience research as well as ad sizes and contact information.

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THE DIGITAL AGE: HOW TO MAXIMIZE PROFITS WITH MOBILE, SEO, & SOCIAL MEDIA



Mobile, SEO, & Social Media Marketing have become three of the most important digital marketing channels for local businesses.

  • Why mobile marketing is perfect for local businesses
  • How to increase your company visibility with smart SEO
  • Stay connected to your customers (and future ones!) with Social Media
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INSIGHTS AND TRENDS
FOR NONPROFITS



As nonprofits gear up their ad dollars for the crucial fourth quarter, it’s imperative to understand how and why consumers choose to donate. Download our latest white paper, where we look at critical trends and insights into nonprofit advertising and the habits of consumers who make donations.

  • Donation behavior in metro Detroit
  • Digital’s influence into donor behavior
  • Differences in donation activity among different generations

DENTISTRY’S NEW NORMAL:
Overcoming Slow Growth Patterns



In today’s market, it’s more important than ever for private dental practices to identify their most important consumers. Attract more patients to your practice with a strategy tailored to them.

  • Who are the Nurturers, Silver Linings, and Bright Smiles?
  • Concerns and media habits of your most important patient groups
  • Marketing strategies for your practice

CREDIT UNION MARKETING:
TRENDS TO GROW MEMBERSHIP



How people are banking is changing, and for credit unions, change is good. Capitalize on customer behaviors and expectations. Convince people why you’re right for them.

  • Where to reach new members
  • The top audience up for grabs
  • Insights to inform your strategy
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COSMETIC PROCEDURES:
REACH THE RIGHT AUDIENCES



There’s a difference between liposuction and a facelift, and there’s a science to identifying which consumer group wants what. Attract more patients by getting to know them first.

  • Who are Revitalizers, Revamps & Beauty-Seekers?
  • Media habits of your most likely patients
  • Marketing game plans to grow your business
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REAL ESTATE MARKETING:
LOCATION IS EVERYTHING



Sound familiar? Reaching buyers and sellers is all about being in the right place at the right time: on mobile, in search results and wherever house-hunting leads.
Get the lay of the land:

  • RE marketing research insights
  • Search tips and strategies
  • How to mobile-optimize
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Email Marketing 101



For a modest investment, email can yield huge returns. Check out a recent presentation for BBB accredited businesses and skip the trial-and-error.

  • Benefits and best practices
  • Tracking and analytics
  • Benchmarks to rate your progress and much more
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2016 POLITICAL ADVERTISING TRENDS



Political advertising season is in full swing for national, state and local races. From mass reach to highly targeted ads, never before have candidates and advocacy groups had such a wide variety of advertising solutions at their fingertips.

Download our white paper today to learn about what voters look like, issues that will be most relevant to them, how and when they will make their voting decisions, and how political advertisers can best identify and reach these voters.

HealthCare Marketing:
RX for success



Suffering from unfilled appointments and big heath care taking patient share? Mobile marketing might be the remedy. Improve the health of your practice with a step-by-step regimen.

  • Understand SEO and PPC
  • Why you need social media
  • How to ensure new patients find you
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