When you think of social media marketing, chances are you’re thinking Facebook ... and that’s absolutely right (after all, more than half of the population uses Facebook), but there is much more to social marketing than just Facebook.
How To Get Started
Social media is a quickly evolving world where customers are behind the wheel, but that doesn’t mean getting run over! Being a part of the conversation is critical to protect your brand’s reputation online.
To get started in social media, be honest about what you can handle. If it’s just Facebook – then keep it simple and start there. You don’t want to create accounts only to abandon them.
Claim Your Business
You will want to make sure you have claimed your business on Google My Business and other local search and review sites like Yelp. Wait ... doesn’t that fall within search marketing? Yes – and no: there is a fuzzy crossover area between search and social where review site listings will show up in search results, and they will impact what customers are seeing about your business.
Be Authentic And Transparent
Because review sites and local listings are everywhere and touch every segment, you need to be a part of that conversation. It doesn’t mean deleting comments – it means addressing concerns in an authentic and transparent way. Check out how this short blog post about how you can handle negative reviews. Today’s consumers expect it, and if you aren’t actively responding to this need, they will speak on your behalf.
The intent isn’t to paint a completely negative picture for social media, because engaging customers on a personal level really is essential to build a meaningful relationship. And, when done right, you will turn your best customers into brand evangelists.
If you think you’re ready to start buying social ads, or if you need help building out your social media strategy, Michigan.com can help you! Connect with us here or give us a call at (313) 222-2775. We’re ready to put our team of marketing experts to work for you.