That feeling when being right 2% of the time is awesome.
Do you know why so many people say marketing is both an art and a science? Because some days marketing can feel like literally everything you think is wrong.
We’re talking about a field of work in which, anecdotally, being on target with a campaign 2% of the time could be measured as successful marketing ROI. It’s pretty remarkable when you stop to think about it.
So, today, March 15, 2017 in honor of Everything You Think Is Wrong Day, let’s unpack that a little bit. #EverythingYouThinkIsWrongDay
In marketing, you really need to have a focused strategy and a willingness to be in it for the long haul. Without a clear strategy, your marketing may not be working to support your actual business goals. Worst case, you could actually be wasting money on channels that aren’t effective to reach your specific goal, thereby greatly decreasing your marketing ROI.
And, more often than not, in order to achieve true marketing campaign success, you will find that testing and optimization are key.
When you find yourself thinking, “This marketing campaign is not working. Everything I think will work is wrong,” give it a chance. And, at the same time, be okay with not knowing everything. That’s what testing and optimization are for.
Here’s the good news: given the amount of customer insights, market research and campaign reporting available today—especially for digital marketing and digital advertising—you can actually turn Everything You Think Is Wrong into Everything You Do Is Right.
In fact, tomorrow, in honor of Everything You Do Is Right Day, we’ll delve into more on why marketing is a science, with a blog on data and optimization for marketing success.
Michigan.com Can Help
Need help in identifying how you can streamline your marketing based on data, and then optimize for success? Our experienced client strategy team can help you pinpoint actionable customer insights for a more informed marketing strategy designed to help you reach your business goals. And our local digital optimization team can work with you to test variables for marketing success. Contact us online or call 313.222.2775 today to find out more.