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Video: Put Your Marketing in Motion

by Toby Tabaczynski

published on 2016-09-23 06:42:00


A medium that moves

Video doesn’t just move; it moves consumers. No other medium is more effective for attracting their attention, allowing you to connect with them. And when you combine digital video with mobile devices, your message is in the palm of their hands. 



A powerful marketing tool:

  • YouTube receives more than 4 billion hits a day. [1]
  • An average of 75 percent of online video viewers interact with an online video ad every month. [2]
  • USA TODAY Network visitors watch more than 124 million minutes of video monthly, averaging 18.5 minutes per viewer. [3]
  • 92 percent of online video consumers share videos with others [2]

Selling your story:

  • 90 percent of users say that product videos are helpful in the decision process [2]
  • Adding video increases business website conversion rates by 40 percent to 80 percent. [1, 2]
  • A whopping 46 percent of retail video viewers take action after watching a video. [1]
  • Video in an email leads to a 200 percent to 300 percent increase in click-through rate. [2]
  • Real-estate listings that include a video receive 403 percent more inquiries than those that don’t. [2]

A look at local:

  • Michigan.com sites average 2.3 million video views every month. [4]
  • More than 580,000 unique viewers every month watch video on Michigan.com sites. [4]
  • The average Michigan.com video viewing sessions last 1.6 minutes. [4]

It’s all about audience

It’s undeniable that video is a critical medium for showcasing your message. That said, the first step when it comes to creating a compelling video doesn’t involve scripts, lights or cameras. You need to know who and where your target audience is before selecting the best advertising vehicles to reach them. 

Remember, in the digital age, “content is king.” Unless your video is presented on a site featuring content that consumers are actively seeking, it’s like a movie playing in an empty theater. And if consumers can’t access that content on mobile devices, you’re missing out on the fastest-growing portion of today’s audience.

A picture-perfect partner

We can help you find your audience, craft your message and create video that engages your target audience and moves them to action. To learn more about video and the many other ways we can help you grow your business, click here or call 313-223-3203.

Sources

1. Lightswitch, Forrester

2. Insivia, January 2016

3. comScore Video Metrix, May 2016

4. Omniture, May, June, July 2016