Insights

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Make Your Marketing More Efficient: Understand Customer Insights

by Toby Tabaczynski

published on 2018-01-11 11:55:00

Part of the 5 Steps to Make Your Marketing More Efficient

Step three in making your marketing more efficient involves applying what you know from step one (understand your customers) to your stated key business goal from step two, in order to create a strategy defining how you will reach that goal.

Understanding your customer base, and especially differences between subgroups, is helpful to developing a customer insights backed marketing strategy.

In order to do that, you need to apply data from customer insights into a strategy defining who you want to reach, and how you will convince them to take a specific action.

If you’ve learned your target audience indexes higher than average for eating local food, having a membership at a health club or gym, and is in the market for home improvement projects; all of these insights give you something to work with related to audience targeting, and how to best reach your audience.

A marketing partner can really help with laser focused customer insights, so you can apply those learnings to developing tactics and put your marketing strategy into action.

Michigan.com Can Help

We combine the resources and reach of a national network, including unmatched customer insights, with the heart and soul of a local partner, including a local optimization team. Contact us today to get the conversation started.