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Make Your Marketing More Efficient: Understand Your Customers

by Toby Tabaczynski

published on 2017-12-13 11:58:00


Part of the 5 Steps to Make Your Marketing More Efficient

To better understand how to make your marketing more efficient, and reach your target audience of new prospective customers, it’s a good idea to start by understanding your existing customers.
  • Look beyond where they live. Dig into what they buy, how much they buy and how often.
  • Don’t stop there – work to understand the differences between customer subgroups. 
You can do this through database analysis, and segmenting by purchase history, as well as applying demographic and psychographic data.

A marketing partner can be a big help in digging into more data about your current customers, lapsed customers and even potential customers. Many media companies and agencies have access to third-party marketing data valuable to this step.

By knowing more about what motivates your customers, you can build a meaningful strategy

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We combine the resources and reach of a national network, including unmatched customer insights, with the heart and soul of a local partner, including a local optimization team. Contact us today to get the conversation started.