Insights

The ways we reach Michigan, engage consumers and activate sales are always evolving.
Our goal is to help your business grow.

Marketing You Series: The Tools You Need

by Toby Tabaczynski

published on 2017-09-13 06:48:00

With all the media choices, marketing tools, analytics to understand and the next "bright shiny object" coming out every few months it's tough to know how to best market your company. 

The good news is you can access our insightful, accessible tools that will help you develop comprehensive, strategic marketing plans.

Our "Marketing You" series is designed to empower local businesses, giving you the tools you need to maximize your marketing budget and get results.

Click the images below to access our toolkit and workbooks. You can also download our Media Partner Workbook at the bottom of the page.

Marketing Toolkit:


Buyer Persona Workbook: 


 Competitive Workbook: 

Creative Brief: 

Now that you have the tools, you need a partner, Like Michigan.com!

With a solid plan in place, you need a partner you can trust. Download the Media Partner Workbook, our handy interview format that will help you evaluate and compare local media partners and agencies, or contact us online to let us help you!